Electra Privacy Policy

Last Updated: March 11,2025

At Electra, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how Electra collects, uses, and discloses your personal data when you visit or make a purchase from electracompany.store

1. Collecting Personal Information

When you visit our Site, we collect certain information about your device, how you interact with the Site, and necessary details to process your purchases. We also collect additional data if you contact us for customer support.

We refer to any information that can uniquely identify an individual as "Personal Information." Below is a breakdown of the types of Personal Information we collect and why:

A. Device Information

Examples of Personal Information collected:

Browser type and version

IP address

Time zone

Cookie data

Pages/products viewed

Search terms

Interaction with the Site

Purpose of collection: To optimize the Site experience, load pages correctly, and analyze visitor behavior for improvements.

Source of collection: Collected automatically through cookies, log files, tags, web beacons, and pixels.

Disclosure for business purposes: Shared with analytics and marketing providers like Google Analytics and Facebook Pixel (if applicable).

B. Order Information

Examples of Personal Information collected:
Name

Billing/shipping address

Payment information (credit/debit card, PayPal, etc.)

Email address

Phone number

Purpose of collection: To fulfill your order, process payments, arrange shipping, send order confirmations, and screen for fraud.

Source of collection: Provided by you during checkout.

Disclosure for business purposes: Shared with payment gateways (e.g., Stripe, PayPal, Shopify Payments) and shipping providers.

C. Customer Support Information

Examples of Personal Information collected: Any additional data you provide when contacting customer support (e.g., order inquiries, troubleshooting requests).

Purpose of collection: To assist you with issues, returns, and general inquiries.

Source of collection: Directly collected when you contact us.

Note: We do not collect or store sensitive financial data like full payment card details—these are handled by third-party payment processors.

2. Minors

The Site is not intended for individuals under the age of 18 years. We do not knowingly collect Personal Information from children. If you believe a minor has provided us with Personal Information, please contact us to request removal.

3. Sharing Your Personal Information

We share your Personal Information with trusted third parties to help operate our business. For example:

Shopify: We use Shopify to power our online store. Read more about Shopify’s privacy practices here.

Payment Processors: Your data is securely handled by Stripe, PayPal, etc.

Shipping & Logistics Partners: We share your address and contact details with shipping carriers like UPS, FedEx, DHL, etc. to fulfill deliveries.

Legal & Compliance: We may disclose Personal Information if required by law, subpoena, or to protect our rights.

4. Behavioural Advertising

To enhance your shopping experience, we may use targeted advertising based on your browsing activity. We work with:

Google Analytics (Privacy Policy)

Facebook Ads (Manage Ad Preferences)

Other Ad Networks (NAI Opt-Out)

You can opt out of targeted ads through:

Google – https://www.google.com/settings/ads/anonymous

Facebook – https://www.facebook.com/settings/?tab=ads

Bing – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

5. How We Use Your Personal Information

We use your Personal Information to:

Process and fulfill orders

Provide customer support

Improve our Site’s functionality

Prevent fraudulent transactions
Send marketing updates (with your consent)

6. Your Rights (GDPR & CCPA Compliance)

If you are a resident of the European Economic Area (EEA) or California (CCPA), you have rights regarding your Personal Information:

🔹 GDPR (For EEA Residents)

Request access to your data

Correct, update, or delete your data

Withdraw consent for marketing communications

Request data portability

CCPA (For California Residents)

Request details on the Personal Information we collect and how we use it

Request deletion of your Personal Information

Opt-out of the sale of your Personal Information (if applicable)

To exercise your rights, contact us at electra@electracompany.store

7. Data Retention

We store your Personal Information for as long as necessary to fulfill our obligations, comply with legal requirements, and resolve disputes. You may request deletion of your data at any time.

8. Cookies & Tracking Technologies

We use cookies to enhance your browsing experience. These include:

TypePurposeEssential CookiesRequired for Site functionality (e.g., login, cart, checkout).Analytics CookiesHelp track user behavior for performance improvements.Marketing CookiesUsed for targeted ads and promotions.

Managing Cookies: You can disable cookies in your browser settings or opt out via www.allaboutcookies.org.

9. Do Not Track Signals

We currently do not respond to "Do Not Track" signals due to a lack of industry-wide standards. However, you can manage ad preferences through the links in the Behavioural Advertising section above.

10. Updates to This Privacy Policy

We may update this policy periodically to reflect changes in our practices or legal requirements. We encourage you to review this page regularly.

11. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

electra@electracompany.store

For privacy complaints, you may also contact your local data protection authority.

Thank you for trusting Electra!